Teaming with M Squared since 1999, Maggie Granero has 25 years of marketing experience in the financial services industry. Her areas of expertise include project management, program design and implementation, mortgage product development, strategic and tactical planning, and development of marketing materials.
Granero’s career includes:
- Translating strategic initiatives into tactical marketing plans.
- Creating and facilitating business partnerships.
- Designing, developing, and implementing marketing programs.
- Organizing and managing project deliverables.
- Developing direct mail campaigns for customer acquisition and retention.
Her M Squared engagements have included:
- Managed an initiative to integrate and expand statement marketing efforts for a consumer credit firm.
- Headed a year-long project to develop and launch an intranet site for more than 400 employees.
- Developed a pilot promotional program designed to improve customer retention rates.
