Working with M² since 2005, Margot Hyun has more than 15 years of experience in marketing, branding, and product management in the high-technology, consumer goods, and travel industries, with particular expertise in financial services, including M² clients Visa USA and Wells Fargo Bank.
Hyun’s career includes:
- Directing online marketing strategy and sales opportunities for Yahoo! Finance and its partner TurboTax.
- Developing marketing and advertising strategy for the $40-million launch of a new online brokerage service.
- Directing global online strategy and Web-site development for British Airways and Goldman Sachs.
- Developing branding strategies for product launches, corporate re-branding, and corporate spin-offs for clients such as Qualcomm, Kellogg’s, and Nationwide Financial Services.
Her M² engagements have included:
- Conducted an opportunity assessment and business case development for an online marketing content initiative.
- Created a product enhancement roadmap, including the documentation of current product enhancements, a competitive assessment, and a gap analysis.
- Served as an interim product manager and market analyst.
