With 25 years of experience in her field, Jackie Walts specializes in helping companies launch or refine direct-marketing and lead-generation programs. She has been engaged for projects at VeriSign, Autodesk, Viansa Winery, and even M Squared itself. She has teamed with M Squared since 2003.
Walts’ career includes:
- A solid background in all aspects of direct marketing: postal and online mail, database marketing, lead generation, modeling, and telemarketing.
- Serving as chairman of the Direct Marketing Association of Northern California.
- Guest lecturing for the graduate direct-marketing program at the University of California at Berkeley Haas School of Business.
Her M Squared engagements have included:
- Developed the strategy and implemented a direct mail campaign to support a major client initiative focused on cross-selling to existing customers.
- Developed mailing lists for direct-marketing campaigns.
- Conducted an internal
marketing audit.
