Everything old is new again
Posted by jtarabini on January 14th, 2010The cover story in the current issue of BusinessWeek entitled “The Permanent Temporary Workforce” is a fascinating read about the state of the American workforce. The article describes the hardships faced by those affected by layoffs, and how many companies are turning to temporary help to protect profits in the economic downturn.
But in contrast to similar articles in recent years, the authors here point out that the current recession has fueled a “leadership on demand” phenomenon, meaning that many of the temporary workers are white-collar professionals, not “sneaker-footed admins”. Many are seasoned professionals who relish the flexibility of a free-agent lifestyle. “People with sought-after skills can earn more by jumping from assignment to assignment than they can by sticking with one company,” the authors write.
Déjà vu?
In her groundbreaking book, “A New Brand of Expertise: How Independent Consultants, Free Agents, and Interim Managers are Transforming the World of Work,” published in 2001, M Squared Consulting founder and CEO Marion McGovern tackled this very subject in some depth.
In particular, in the chapter about why many professionals choose “free agency”, Ms. McGovern’s writings are more relevant today than ever:
“Whether it is control over where they work, their hours, or their vacations, overwhelmingly it is a desire to make work fit into their lives and not vice versa. One of our consultants of Dutch descent explained that she became an independent practitioner because she thought that American vacation structures were untenable; being used to at least six weeks of vacation annually, she couldn’t continue in the American mode of two weeks per year. In today’s 24×7 world, time has a currency all its own.”
She continues….
“Some consultants want control over what they do, a sphere of influence that as a mere mortal in a large enterprise was beyond their reach. At M Squared Consulting, we see this often with the alumni from large consulting firms. Exposed to many types of industries and products, they may have been able to indentify the type of work they most enjoyed, but they may not have had the opportunity to do it again. For these individuals, the type of work – the “what” – is most critical.
So in addition to being prescient, McGovern’s book illustrates that there are some long-term trends in place affecting American business, and the savvy consultant can take advantage of the opportunities that present themselves and thrive in today’s work environment. And challenge, pay, and control are not the sole discretion of either the employer or employee.
With its collaborative approach, long-term relationships, and commitment to the success of both its clients and consultants, it’s no wonder that M Squared Consulting attracts top-tier professionals to its network. To join the M Squared consultant community, please register on our website at http://www.msquared.com/consultants/join.html

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