Leverage Boomers Before It’s Too Late
Posted by jtarabini on November 25th, 2009M Squared helps clients attain market leadership through the intelligent use of the high-end flexible workforce. Consequently, we closely track the economic and social factors that affect working professionals. And in the current economy, “baby boomers” (those persons born between 1944 and 1964), face particular challenges.
Prior to the economic slowdown, companies were focused on preparing for the exit of baby boomers from the workforce. While many boomers are staying on the job longer to compensate for their depleted retirement accounts, they will retire sooner or later, and talent managers need to take both those factors into account.
“You probably will see less of an impact as far as the retirement of the baby boomers than [was] originally thought,” said John H. Hudson, CEO and owner of The Growth Coach of Ventura County and author of Choosing the Right Path: Insights on the Changing Face of America’s Workforce. “I’ve talked to a number of people, and essentially they aren’t sure what they want to do in this next chapter of their lives, but they really don’t want to continue to do what they’re doing.
“The problem is if they are not able to leave the workforce on their own terms, organizations are going to have to deal with a lot of older workers who are there and don’t want to be, but are sort of held captive because of their economic situation.”
In order to re-engage boomers who were originally planning on retiring soon, Hudson suggested providing them with more free time.
“Many organizations are going more to telecommuting, part time [and] those sorts of situations - allowing people to have more free time but remain engaged and not have that brain drain occur in terms of people just walking away from the workplace altogether,” he said. “Organizations are going to have to think about how [to] keep that level of talent, history and information in the organization in creative ways, so that it’s not the same situation where [workers have] to do a 9 to 5 every day as they have been for the last 30 or 40 years of their lives.”
In addition to meeting the needs of boomers, companies also must ensure they continue to prepare for the coming boomer retirements.
“The first thing companies must do is understand the magnitude of the problem, including the knowledge and skills at risk - and it’s going to be different for different organizations,” he said.
“Secondly, they’re going to have to develop a strategy to capture and transfer knowledge and core skills from these retiring employees and to identify and retain new workers with those critical skills, either internally or externally, to fill those gaps.
“Third, they’re going to have to manage and measure the progress of the entire effort. They have to have metrics to measure how well they’re doing because capturing critical workforce knowledge and skills can’t be left to chance.”
Hudson said using soon-to-be retirees as trainers and coaches and having them assist in the identification and mapping of key job competencies would be good for both the organization and the boomers.
“If organizations allow [boomers] to walk out the door, that loss of experience and skill will drop straight to the bottom line in terms of lost productivity,” Hudson said. “That’s how organizations remain viable - the experience base and the knowledge base of how things get done - if that walks out the door, we start to lose a lot.”
Knowledge retention, knowledge transfer, and the intelligent use of talent are issues that we are passionate about at M Squared. We remain focused on providing our clients with innovative, flexible consulting solutions delivered through the skills of our people and the abundant expertise that resides within our consultant network.

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