Generation Y Entering the Workforce
Another generation has begun to join the work force alongside the Traditionalists, the Baby Boomers and Generation X. While Generation Y (born between 1981 and 2000) shares the core values of integrity and honesty with the older generations, they often have very different secondary values such as blending personal life with work and loyalty to colleagues.
That preparation is vital given today’s workplace demographics and the war for talent. The workforce is maturing, and researchers agree that there will be fewer workers taking the place of those who are retiring. Companies that recognize each generations’ different work styles and foster respectful communication among them enjoy a more productive and efficient workplace. Additionally, understanding how younger workers actually work is essential for success.
Take, for instance, the way young adults communicate today. Text messaging, instant messaging and posting comments on social networking sites such MySpace and Facebook often serve as the accepted substitute for traditional “face-to-face” communications.
Consider also that young workers have been bombarded with so many stimuli from an early age–television, Internet, cell phones and MP3 players–that they have developed strong multitasking skills. Text-messaging during work hours may be perceived as slacking off by some from the earlier generations, but these young workers often times do it to get their work done.
These interactions aren’t necessarily better than the face-to-face meetings of yesteryear; personal relationships still carry significant weight. Nevertheless, the lesson for all organizations is that each generation has preferred methods of doing business, and each method has its benefits. Just because someone can do something instantaneously doesn’t mean they aren’t as serious or detailed oriented as someone who takes two to three hours to complete the same task. It is equally true that taking the time to talk with someone isn’t necessarily an inefficient use of time, even with today’s “speed of light” interactions.
Instant communication is just one way today’s young workers differ from their more experienced colleagues. While generation Y is goal oriented, their goals may differ from others in the workplace. Career advancement and work/life balance are critical factors in their lives. They are as likely to ask, “What is my next challenge?” and “Can I work remotely?” as they are “How much money can I make?” Therefore, offering a flexible work environment and a clear path to new responsibilities are a few ways to appeal to the younger generation.
In addition to being the next generation of corporate leaders, I believe many Generation Y knowledge workers will be attracted to management consulting because it offers them the combination of stimulating and exciting work, rewards for performance, team interactions, all balanced with the flexibility they desire.
