M² Management Team

Danielle DowdyVice President

Sam DoyingSenior Vice President and General Manager

Marion McGovern —Founder and Interim Chief Executive Officer

Robert Moore —Senior Vice President and General Manager

Kimball Norup —Chief Marketing Officer

Russel OrelowitzChief Financial Officer

Dorinda Parker Vice President and General Manager

Lori Perlstadt Senior Vice President and General Manager

Lori Rhodes —Senior Vice President and General Manager


Danielle DowdyVice President
Danielle joined M² in 2000. She provides strategic direction for identifying and developing the firm’s vital consultant relationships. Previously, she spent 30 years as a senior manager in the retail industry, serving as national account sales manager for footwear and for women’s active apparel at Reebok, and as eastern and western regional sales manager at Cole of California. She is the creator of “The Permission Workshop,” a motivational seminar for women.

Sam Doying Senior Vice President and General Manager
A product of the Silicon Valley, Sam heads M Squared's Technology Industry Practice. Sam has focused on Technology companies, in both sales roles and in management consulting, for the past 20 years. Most recently, he spent five years as Director of Sales for Sun Microsystems, and prior to that, he spent 12 years with Ernst & Young Consulting and Capgemini. He has his Bachelors degree in Finance from San Jose State University and an MBA from UC Berkeley. Outside of work, Sam serves on the board of directors for SAVE (Safe Alternatives to Violent Environments), a non-profit providing services to victims of domestic violence. He also sings with a group that performs, as a community service, for retirement home residents throughout the East Bay.

Marion McGovernFounder and Interim Chief Executive Officer
Marion McGovern co-founded M Squared in 1988 and currently serves on the board of directors, she is also the former President and Chairman of the company. Before starting M Squared, McGovern had consulting positions with Booz Allen & Hamilton and Arthur D. Little. She earned her bachelor's degree from Boston University and her master of business adminstration degree from University of California, Berkeley. McGovern is an adjunct professor at MacClaren School of Business at the University of San Francisco, and is currently a director for CPP Inc. and Interplast.

Robert Moore —Senior Vice President and General Manager
Robert leads M²’s Life Sciences and Growth (LSG) business unit and has more than 20 years of experience in a variety of executive leadership, sales, and marketing roles. Before joining M² in 2000, he was director of the Channels Marketing Group for Xerox Corporation and region manager for the Western U.S. for Xerox Engineering Systems. He is a member of the Human Capital Institute and serves as a board member and committee co-chair for the Los Angeles Economic Development Corporation. He received a bachelor’s degree in business administration from the University of Southern California and an MBA from USC’s Marshall School.

Kimball NorupChief Marketing Officer
Kimball joined M² in 2007. Prior to joining the company, Kimball was Senior Vice President of Marketing for the Nelson Family of Companies. Before Nelson, Kimball was Vice President - Business Development for eSolo.com, and before that was Vice President - Marketing & Sales for Noverus. Kim was with Geodex International for eight years, the last four of which he served as President. He graduated from California Polytechnic State University, San Luis Obispo, with a degree in Civil Engineering and subsequently earned an MBA from the University of California at Davis.

Russel OrelowitzChief Financial Officer
A member of the M² Board of Directors since 1999, Russel joined the company as chief financial officer in 2005. He was previously chief financial officer of Educor, where he oversaw its diversification into the staffing and consulting industries. He is a qualified chartered accountant in South Africa and holds bachelors degrees in commerce and accountancy.

Dorinda Parker Vice President and General Manager
Dorinda leads the Collabrus organization, an M² affiliate and wholly owned subsidiary offering premier consultant payroll, consultant management, and compliance services. Before joining M² in 2000, she spent five years in senior leadership positions at IKON Office Solutions and 20 years in executive management at Xerox Corporation. She has served on the board of directors of the Sonoma Valley Museum of Art and of the University of Oregon Alumni Association and  served as a State of Oregon Economic Development Commissioner. She received a bachelor’s degree from the University of Oregon.

Lori Perlstadt Senior Vice President and General Manager
Lori heads M²’s Financial Services Industry Practice. Since joining the firm in 1996, she has held a range of senior management, sales and marketing, and business development positions. Her relationship with M² began as a satisfied client, when she was senior director of business development at Pacific Telesis. Previously, she was a director of marketing for Royal Robbins, Inc., and a product manager with E. & J. Gallo Winery. She has an MBA from Harvard University and a bachelor’s degree from Goucher College. She serves on the board of directors of the Nepalese Youth Opportunity Foundation.

Lori Rhodes —Senior Vice President and General Manager
Lori leads M²’s Strategic Solutions Group (SSG), one of the firm’s core business units, working with major high-technology accounts. SSG develops innovative, client responsive engagement solutions and delivery models for its clients. Prior to joining M² in 2001, she spent 10 years at Xerox Corporation in business development, talent development, and management positions. In her community, Lori has been involved in the Ruby Hill Giving Thanks Charity fundraising event for nine years, serving as sponsor, president, and board chairman. She earned a bachelor’s degree from California State Polytechnic University.